This week’s multifamily roundup offers insights on the sector’s performance, mortgage originations, and small balance investment trends. First, RealPage reports that despite a slow winter, apartment absorption annually remains strong due to a healthy prime leasing season in 2018. Next, Real Estate Weekly reveals that more than half of the top multifamily and commercial companies expect mortgage originations to increase in 2019, according to the MBA’s 2019 outlook survey. Arbor’s Chatter blog releases its Q1 2019 Small Balance Multifamily Investment Trends Report, featuring exclusive insights on the small multifamily market. Then, PMI recommends several tips to attract renters, including enhancing social media efforts and brand awareness. Finally, HousingWire explains the recent boost in rent growth, which hit 3.7% in March.

Despite Seasonal Slowdown, U.S. Apartment Market Held Strong in Early 2019

RealPage – May 1

“Demand in these cold weather months was light, even compared to the normal seasonal pattern, but annual absorption remains strong thanks to the robust prime leasing season that ended in September.”

Multifamily Mortgages Set for Another Strong Year

Real Estate Weekly – May 1

“More than half of the top commercial/multifamily firms (55%) expect originations to increase in 2019, with one-in-eight (13%) expecting an overall increase of 5% or more across the entire market.”

Q1 2019 Small Balance Multifamily Investment Trends Report

Arbor Chatter – April 30

“Whether a period of economic weakness is years away or just around the corner, the small balance multifamily sector is projected to remain healthy in 2019.”

How to Boost Buzz and Attract More Renters

PMI – May 1

“Effectively bringing together and leveraging a property’s brand, while simultaneously generating positive brand awareness in conjunction with lead generation and nurturing efforts, only helps generate high-quality leads more consistently.”

What’s Behind the Recent Surge in Rental Growth?

HousingWire – April 30, 2019

“Is the recent surge in rental growth an indicator of tightening rental markets?”